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By using a creative web design company to design your new website instead of a more usual web company, you will gain an immense competitive advantage in the eyes of your potential customers.

Creative web design specifies sites that still have well-designed and relevant information that customers expect, but they target heavily on the aesthetic feature. They use the traditional "wow factor" of marketing to grab users' attention and stay in the minds of competitors for longer.

Imagine a billboard with a great graphic design and a selection of flawless images compared to a roadside advertisement with just a name and a number. Although you may have opted for both, you, the public, are invited to remember the creative advertising manifest.

Imagine two websites side by side: one with a Flash presentation page that instantly displays a series of images that draw our attention. It results in a visually beautiful website where every pixel is perfectly aligned; next, a soft website that displays only text and basic navigation. The difference is as big as comparing black-and-white televisions to 3D cinemas.

With the latest and greatest technology, a creative web design company will use Flash, jQuery, and HTML5 to engage the user visually. Here, however, the pitfalls of a creative web design can come to fruition.

Many years ago, around 2000, many graphic design companies in the web services market began to see an emergency. Many of these companies had low-Internet-savvy employees who were willing to survive and began offering web services. What they did not understand was the functionality, the valid brand, the compatibility between browser or SEO, all the things a more traditional web design company would have considered.

Although this is considered a creative web design company, creative web design is often unable to convert a coded design, and the lack of alignment in design (especially in different browsers) has become commonplace. Without experienced developers, many of these issues get ignored, and many lower quality websites still exist and are being broadcast more and more live on the Internet every day.